Turning Data Into Success Stories

In order to compete and maintain the American Marketing Association’s, Top Small Chapter, I had to formulate an annual report with an extensive description of our club’s operations for that year. Included in this 19-page report are the clubs’ mission statement, professional development speaker dates and descriptions, community and social impact, membership/ recruitment goals, internal/external communications, and the budget.

For my Final Marketing Research class paper, my team and I had to come up with a Marketing strategy to increase student enrollment at my university, Western Connecticut State University. In this 31-page report, we developed exploratory and descriptive research to gather data from students and come up with strategic conclusions/ recommendations for the school. Included is an executive summary, our method, descriptive/exploratory research, conclusions and recommendations, and references.

As a Strategic Management Final Paper, my team and I worked on a research paper about McDonald’s where we had to present an External Analysis of McDonald’s economic trends, Social Values, Cultural & Demographics, Natural Environment, Political, Legal & Government, and Technological trends. As well as Porter’s Five Forces of the fast food industry to come up with future recommendations that would improve the Brand’s current strategies.